"Art is the lie that reveals reality." Jeroen Brouwers - "Culture, considered as a process, means acquiring a vast deal of useless knowledge, and then forgetting it." Albert Jay Nock - "The world is full of objects, more or less interesting; I do not wish to add any more." Douglas Huebler - "In life and in art one has to begin each day anew." Louis Couperus



Title: Have it your way
2005



photos by: Peter Cox

Project commissioned by the Ministry of Education, Culture and Science, The Hague, with the support of Atelier Rijksbouwmeester.





DEN HAAG Ė Nearby the main entrance to the Ministry of Education, Culture and Science, opposite The Hague Central Station, thereís an interactive warning sign which seems to be able to read the minds of passers-by. Unawares, passers-by are confronted with 99 pieces of typical pedagogical advice. Donít I get a kiss then? Have it your way. You need a haircut. Donít play with your food. I hope youíre going to clear that up. A chair has four legs! They are often the same sentences which parents and teachers use to correct childrenís behaviour. By placing them in an unexpected context, the advice, rather than correcting any behaviour, gets you thinking. The design of the interactive warning sign is identical to that of other street fixtures, so that the passer by doesnít suspect itís a work of art but assumes itís something governmental. Because a text only occasionally lights up, a passer-by gets the impression that the text is specially aimed at him or her.

© Sjaak Langenberg & Rosť de Beer